Britain Runs On Rail
In August 2016, The Rail Delivery Group (RDG) asked Webx to build the Britain Runs On Rail (BROR) website, a key component of their forthcoming Britain Runs On Rail campaign.
What was this campaign?
Decades of under-investment combined with a surge in demand has led to a nationally overstretched rail system. To address this issue and to ensure the public’s continued confidence in their services, rail companies working through the Rail Delivery Group recognised the need to advertise the necessity and scope of the railway upgrade plan – investing upwards of £50 billion in system modernisation and thousands of new carriages, etc.
This project presented two immediate challenges: 1) M&C Saatchi, an independent Creative Agency, were supplying the designs, and 2) The deadline was September 9, 2016. Communication between Webx, RDG, and M&C Saatchi would be key.
RDG desired the site to be image driven and accessibly informative across six sections:
- Home/Landing page
- Our Role
- Working Together
- Press Releases
How did we build this site?
In addition to site population using Joomla’s Article Manager and Menu Tools, we employed a clean custom font, FS Elliot; and utilized text overlays and slideshow content panels to position copy over the site’s banner imagery.
On the ‘Working together’ page, we implemented CSS animation styles to showcase the Train Companies, Owning Groups, Freight Companies, and Track and Infrastructure Services that comprise the rail network, nationally.
The rail network across England, Wales, and Scotland is currently divided into ten regions. RDG requested Webx to build a dynamic map for the Improvements page to facilitate user access to upgrade information in any one of these regions.
How did we do it?
We created a SVG (Scalable Vector Graphics) map – a format supporting interactivity and animation – and linked each region to a corresponding panel detailing the improvements. This informative feature presented usability concerns on smartphones: the list (shown in Figure 1.0.) could not fit adjacent to the map in the smartphone format, removing the otherwise intuitive need to select a region. But we overcame this problem by adding a secondary search option, only operable in this format: a text-link feature beneath the map. Figure 2.0.
Despite the tight timeframe, we finished this project ahead of schedule and on budget Our communication with RDG and M&C Saatchi instilled confident in our services and safeguarded against errors every step of the way. Our client was thrilled with the result and thankful for our counsel on such a big and important campaign, nationally visible on billboards and websites, in newspapers, and on TV.